»WHAT DOES 04651/ STAND FOR AND WHAT IS THE STORY BEHIND IT?
Those who’ve been to the most beautiful of all the islands in the North Sea may know that 04651/ is the telephone area code of Sylt. As a born-and-bred Hamburger, I virtually grew up there – we used to spend lots of time there and the island never lost its hold of me – and in that I’m very much the same as all the other Sylt enthusiasts. If you travel on the German Autobahn, you can tell by the sheer number of Sylt-shaped stickers on the cars how many of us there are. When I think of Sylt, I think of beautiful beaches, the North Sea, the air saturated with seawater and this very unique attitude that, for me, exists only there. People spend lovely holidays there and treasure their memories dearly. On the one hand, Sylt represents luxury and exclusiveness, the desire for things that you don’t usually treat yourself to. On the other hand, it is the falling and the rising of the tides, the rough salt-breeze, the scream of the seagulls and the harsh wind in the dunes. The sea, the heath and the horizon – simple things somehow turn into something special on Sylt.
»You need to go on about it with much sensitivity, aesthetic know-how and an awareness of values. «
»HOW WOULD YOU DESCRIBE YOUR FASHION?
04651/ is a lifestyle sportswear label that represents the finest quality, a unique closeness to nature and also a touch of luxury. All products are made in Europe. The collections are classy and timeless; they are essentials that should be part of any man’s wardrobe. The look is relaxed and casual and promises uncompromising luxury at the same time. Our slogan is ‘a trip in a bag’, or: that Sylt feeling to go – that’s the idea behind the 04651/ brand. We wanted to create a collection of garments that you would take with you in your own personal carry-all for a mini break by the sea: subtle and at the same time elegant casual chic, where comfort and quality will always come first. It is a collection of basic garments created in the most luxurious ways that represents the effortless chic of this beautiful island – that’s 04651/ for me.
Timeless classic like chinos and Bermuda shorts with a modern cut are available in fashionable colours and high-quality fabrics. Finest cashmere, up to 9-ply, is used for garments for chilly evenings at the beach bar, exclusively made in Biella in Northern Italy, which is known for its traditional craftsmanship. Their techniques lend our knitwear a lovely, voluminous hand and gentle dyeing processes retain the naturally soft properties of this precious wool fibre. Shirts and polo shirts made of comfortable cotton fabrics complement the selection. Textured jersey and light piqué come in a modern fit, slim, without compromising on comfort.